Why Your Small Business Needs Social Media

Still not convinced that social media is worth your time? Think again. Chances are your small business already has it’s own Facebook and Twitter, and you’re not running it.

Did you know that 77 percent of small businesses are using social media? Social media marketing can do remarkable things for your small business, but only if it is properly implemented and maintained. In order to keep your social media active, we recommend using social media managing systems such as Monday or SocialPilot. It can help a growing business boost brand awareness, improve customer relations, garner market research, and even bolster sales. As the number of people using social media rises, it’s essential for small businesses to consider diving in.

“Social Media is an opportunity for us to engage with consumers and have a conversation, which is different from paid media, when you’re just shouting through a bullhorn” – VP, Smashburger.

It only takes a few clicks to potentially connect with thousands of business contacts and customers. As a business owner you can gain useful insights by reading comments made by customers and competitors.

Social media is all about building relationships and growing trust. Anything from answering questions, providing helpful information and serving as a trusted resource. Step back from self-promotion and be genuinely interested in others and not dominate the conversation.

As a small business owner you have limited amounts of time and money to devote to social media, so it is important to choose one or two of the most relevant and effective channels for reaching your customers and focusing on them. Remember that a neglected social media presence will reflect poorly on your business. If you don’t have the time and resources to actively manage it and participate, hire a social media expert from a trustworthy site such as ZipRecruiter.

Idea labs Consulting is an Austin-based team of coaches and consultants helping small businesses solve a wide range of business problems since 2011. Our team is composed of experienced entrepreneurs and technical experts.

We offer three distinct ways to work with you based on your current needs.

  1. Unlimited business coaching and consulting for a full year [$100 per month or less]
  2. Access to our resource platform of our products and services [pay for what you need]
  3. Business products and tools we recommend [free]

While there are plenty of sources for start-ups and small businesses to receive help, funding, and mentorship, Idea Labs operates like a marketplace by meeting the needs of your business’ ecosystem. As opposed to the common consulting and business coaching trope of increasing billable hours or project scope in order to maximize revenue, we prefer to be a place you can depend on during crucial stages of your business journey. We can help connect where you are now and where you want to be.

Idea Labs Consulting
(512) 348-6344