At Idea Labs Consulting, we know the power blogging has on generating more customers. We witness many customers thinking that keeping a weekly or bi-weekly blog is too much work and will not help their business.
Sounds crazy? It’s not. Having a frequently updated blog is a great way to help your business’ search ranking on sites such as Google and Bing. A blog also gives customers an inside look at your business which can generate well-earned trust in your company’s skill sets and knowledge.
Customers Are Searching – Blogging Helps Them Find You
If I need a local handyman to fix a broken sink in my home then I’m going to do my research. How could I not with all the tools available to me these days?
While Googling different companies, I notice every one of them has a descriptive page that essentially boils down to their contact information and that they are a great company choice for your needs. What’s going to set them apart from many customers is that they have a custom-written blog that tackles interesting topics within their field of work.
The blog will serve a few main functions. It will show customers researching your site that you update it frequently and that you’re going out of your way to show how passionate you are about your line of work. Additionally, with the proper know-how, a company blog is a traffic-generating tool for your website.
For analyzing web traffic and conducting SEO to maximize profit, we recommend using SEOPressor to assist you in using the most revenue-building terminology throughout your blog posts. After all, more optimized keywords mean more people to your website, which means more customers and profit.
Though just starting a relevant blog that your customers will likely find interesting is important, it’s just as important to make sure you’re adding in the correct keyword tags that will help people find your blog post (and then your business.)
Proper keyword tags can be added to blog publishing programs such as WordPress. Instructions for Keyword research are available online, but it’s only recommended for those that are heavily tech-savvy and have the free time to tackle it. There are several steps to go through, and adding blog program add-ons in the incorrect spots can end up messing up the look, format, and function of your blog.
DIY Or Go To A Pro?
Should a business owner handle their blog in-house? For most smaller, home service-type companies, it helps to hire an experienced SEO consulting company to generate searchable content for you.
Fiverr provides an online marketplace for freelance workers; by signing up for their program you could employ the resource to help you as well as advertise freelance work that you yourself might be offering. There are many reasons for hiring consulting help, including but not limited to:
1. Their knowledge of how to optimize keywords in your blog to increase your blog’s search ranking on sites such as Google which will, in turn, help with ranking your website higher.
2. Their expertise in writing powerful content that is eye-catching and web-search friendly.
3. As a business owner, you probably have your hands full of too many duties to be able to devote the proper amount of time to writing engaging content at a consistent rate.
4. A knowledgeable SEO consulting group can link your blog to your website and all your social media accounts to create a long-term traffic generation plan that could start producing results
before you know it.
We can help you
Idea Labs Consulting is an Austin-based team of coaches and consultants helping small businesses solve a wide range of business problems since 2011. Our team is composed of experienced entrepreneurs and technical experts.
We offer three distinct ways to work with you based on your current needs.
- Unlimited business coaching and consulting for a full year [$100 per month or less]
- Access to our resource platform of our products and services [pay for what you need]
- Business products and tools we recommend [free]
While there are plenty of sources for start-ups and small businesses to receive help, funding, and mentorship, Idea Labs operates like a marketplace by meeting the needs of your business’ ecosystem. As opposed to the common consulting and business coaching trope of increasing billable hours or project scope in order to maximize revenue, we prefer to be a place you can depend on during crucial stages of your business journey. We can help connect where you are now and where you want to be.
Idea Labs Consulting